Most companies are flying blind on AI risk. They’ve adopted the tools but never governed them — no policy, no oversight, no way to prove any of it to a customer or a regulator. That gap is where trust breaks and liability starts.
The regulation is no longer theoretical. The EU AI Act is in force. Colorado, Texas, and Illinois disclosure laws are landing. Meanwhile 73% of consumers want to know how the companies they buy from use AI, and fewer than 5% can show them. The companies that close that gap first won’t just avoid the scramble — they’ll own the trust their competitors are still hiding from.
We don’t hand you a checklist and wish you luck. Governance works the same way every good AI implementation does: strategy and culture first, tools second. As your SiteTrust partner, we run you through the whole standard.
Prove it. We document how your company actually uses AI and put it on record — a public disclosure, independent verification, and a registry listing your customers and regulators can check for themselves. No claims to take on faith.
Govern it. Certification is a starting line, not a trophy. We build the human oversight and written policy that keep your AI accountable over time, so trust holds up long after the badge goes on your site.
Cover it. Strong controls reduce risk. They don’t erase it. For what’s left, AI liability coverage built on the same standard closes the gap the rest of the market ignores.
A verified trust badge for your site, so visitors see your disclosure, your certification, and your last review at a glance. A published AI policy written for the people who need to trust you, not for your legal team. And a listing in the public registry, where any customer, partner, or regulator can verify where you stand without asking you a single question.
We’re a SiteTrust partner, so we know the standard from the inside — what it asks, how to meet it, and where companies get stuck. That means you skip the guesswork and go from first disclosure to badge to coverage on a guided path. Most companies complete certification in three to five business days. Win AI Consultant will guide you through the entire process to become AI compliant.
