Twenty years of transformation work taught Antonio a lesson most companies learn the hard way: technology never drives the change, people do.
At Win AI Consulting, Antonio helps shape the firm’s strategy and service offerings while guiding clients through the ideation, design, and implementation of AI-enabled transformation roadmaps. His work spans strategy, operational excellence, change adoption, and enterprise transformation across multiple geographies, industries, and business processes.
Antonio takes a holistic view of value creation, connecting people and behaviors, business and operating models, processes, management systems, metrics, data, and digital technologies into a single coherent strategy. It’s an approach built for organizations that want AI to reshape how they work, not just what they use.
He is the author of The Agile Digital Enterprise: Applying the Business Transformation Canvas to Reinvent Your Organization and co-author of Reset for Resilience: Developing a Resilient Enterprise to Thrive in a Never Normal World.
Antonio holds an MBA in Finance and International Business from Brigham Young University and a BSc in Mechanical Engineering from UFRJ in Brazil. He is based in Columbus, Ohio.
